School of Management Studies, IGNOU offers an innovative, Work-based BBA programme in Services
Management in collaboration with Maharashtra Knowledge Corporation Ltd. (MKCL).
This program is designed and developed for young aspiring professionals who want to pursue a bright
career in ever growing Services Industry. The programme attempts to create a degree program for making
quality manpower available to the Services Sector of India which is contributing substantially to the GDP. It
recognizes and responds to the need of well-equipped human resource, which is critical to the success of
India’s service sector economy.
This program is in the form of eLearning supported workplace provided by the industry partner wherein the
learners get an intensive exposure, experience and practical skills under the guidance of mentor(s). It is an
innovative learning through working paradigm with an attempt to seek a blend of the work environment and
learning environment.

For admission, please visit https://ignou.mkcl.org/

In order to qualify for admission to this programme the applicant should: 

1. have passed 10+2 or equivalent qualification from a recognized institution.
2. have attained at least 18 years of age.
3. be working / willing to work in services industry as a full time Intern / Apprentice / Employee.

Rs.18000/- per year plus Registration and Development fee as applicable.